3D product configurators, spatial commerce, reality capture and digital twins — delivered globally from studios and sales offices across North America, Europe, Asia-Pacific and India.
Live, right here
Five products, real manufacturing constraints, a live SKU and BOM. Drive it. No email, no account, no sales call.
Platform
Most vendors sell you the rendering and leave the rules, the CAD ingest and the telemetry to you. Those are the same problem — so we keep them under one pipeline.
Rules, variants and pricing wired to a 60 fps canvas.
A visual rules engine sitting on top of a real-time WebGL scene. Define options, constraints, dependencies and price logic once; the canvas, the SKU, the BOM and the quote all stay in lockstep.
3D product pages, AR placement and a cart that understands variants.
The commerce half: 3D on the product detail page, WebXR and Quick Look for in-room placement, and a variant-aware cart that survives the handoff to Shopify, Magento, SAP Commerce or your own checkout.
Photogrammetry, terrestrial LiDAR and drone survey into usable geometry.
The as-built side. We fly, scan and photograph the thing that already exists, then register, clean, classify and decimate it into something a browser can actually open.
Live telemetry bound to the geometry it came from.
Take the factory model — CAD layout, scan, or both — and bind every machine to its live signal. OEE, temperature, cycle time and alarms rendered in the place they physically occur.
Generative materials, automatic retopology and 3D semantic search.
The tedious parts of a 3D pipeline, automated: PBR material synthesis from a photograph, mesh decimation that preserves silhouettes, UV unwrapping, and natural-language search across a model library.
Eighteen formats in. Optimised, budgeted glTF out.
The unglamorous core. Tessellation, conversion, compression, LOD generation, validation and versioning — run as a build system with a cache, not as a person with a copy of Blender.
Demo gallery
Every one runs on synthetic data generated in your browser — no downloads, no login, no vendor watching you evaluate them.
Five products, real rule constraints, live SKU and BOM.
Drive a full configurator: swap materials, toggle parts, change variants, and watch the rules engine reject the combinations your factory cannot build.
A synthetic drone survey of a plant, 400k points, coloured five ways.
Recolour a point cloud by elevation, intensity, classification, RGB or scan angle. Slide the density down and watch the frame rate climb — the trade-off every survey viewer makes.
Plan a flight, watch coverage, get the honest battery answer.
Set altitude, overlap and sensor, then fly the mission. Ground sample distance, flight time, battery swaps and photo count all recompute live — including the ones that make the plan impossible.
Twelve machines, live-ish telemetry, one bottleneck you can find in ten seconds.
A production line rendering its own state: OEE, cycle time, alarms and WIP shown on the geometry rather than beside it. Click a machine, scrub the shift, watch the bottleneck move.
Twenty-six formats, eight capability axes, no marketing.
Filter every format we ingest or emit by category and capability, then read the honest note on where each one breaks.
Multiple pieces in a room, then a whole tower — bounds, clearance and the maths that scales.
Furniture laid out in a real room with its bounding volumes and clearance zones drawn, then the same analysis across a twenty-storey building.
Train a 3D Gaussian Splat in the browser — from photos, while you watch.
A working 3D Gaussian Splatting optimiser: eight ray-traced views go in, anisotropic Gaussians come out, and every number on screen is measured during the run.
How it works
One pipeline feeds the configurator, the AR view, the print catalogue and the shop-floor twin — because anything else drifts apart by the second release.
Whatever the geometry already lives in — CAD release, drone flight, scanner, or a modeller's FBX — lands in a content-addressed store.
18 formats accepted
B-rep becomes triangles; photo sets become meshes or splats; raw scans get registered, denoised and classified.
±18 mm survey accuracy
Decimation, LOD chains, UV atlasing, Draco and KTX2 — until the manifest fits the budget you set.
94% median size reduction
Options, constraints, price logic and telemetry bindings are attached to named nodes in the scene graph.
10^9 permutations addressable
One release fans out to the configurator, the AR view, the PDP, the print catalogue and the shop-floor twin.
Edge-cached worldwide
Frame rate, boot time, configuration funnels and which option combinations actually get bought.
p75 fps published per scene
Use cases
Factory floors, showrooms, quote desks and survey teams. The job is usually specific and the software is only half of it.
The floor, rendered live, with the constraint visible from across the room.
A plant manager has twelve dashboards, four SCADA screens and a whiteboard. Finding the constraint on a bad shift means correlating all of them, and the answer arrives after the shift is over. New engineers take months to learn which machine feeds which.
Every variant available, none of them photographed.
A product with nine option groups has thousands of valid configurations. You photograph six of them, and the other twenty-five thousand exist only as a dropdown and a customer's imagination. Returns follow.
Nine-day quote cycles become nine minutes, and the factory stops rejecting orders.
A machine quote goes from sales to applications engineering to production planning and back, because only the last group knows which option combinations are actually buildable. Nine days later the customer has bought something else.
Find the clash in the model, not during the shutdown.
The drawings are from 1998 and three retrofits ago. The new skid arrives, and the pipe run it was designed around moved 400 mm in 2011. The shutdown extends by four days and everyone blames the drawings.
Business domains
The pipeline is the same. What differs is the rule model, the accuracy you need, and who has to sign the render off.
Digital twins, capital equipment configurators and as-built survey for plants where downtime is measured in lakhs per hour.
Configurators, room planners and automated CGI catalogues for furniture brands, contract suppliers and kitchen studios.
Trim and accessory configurators, dealer showroom experiences and body-shop digital twins for OEMs and tier-one suppliers.
Drone inspection, as-built survey and asset twins for generation, transmission and distribution operators.
3D PDPs, AR placement, virtual showrooms and configurable merchandising for online and omnichannel retail.
Market benchmark
Each site was opened cold on a mid-range Android over a throttled connection and on desktop. We scored five axes 1–5, noted what the site does better than we did, and recorded what we deliberately did not copy. No vendor was contacted; nothing here is a capability certification.
Eleven of the twenty put their most convincing artifact — a live scene — behind a demo request or a login. The four that did not (Vectary, ShapeDiver, PlayCanvas, Matterport) were the four we understood fastest. Our entire demo gallery is unauthenticated for this reason.
SMB-facing products publish numbers; enterprise-facing products publish forms. That is a rational response to deal complexity, but it means an engineer evaluating options cannot build a shortlist without eight sales calls. We publish bands and a calculator, and say plainly where the number stops being reliable.
PlayCanvas, Babylon and Cesium publish payload sizes, frame budgets and hard limits. Commerce platforms almost never do — and payload is exactly what determines whether a 3D product page survives its first quarter. We adopted the engine convention: every scene ships with its budget.
Tacton, Combeenation and Roomle all centre configuration logic rather than rendering. The visual layer is a commodity now — three.js and a competent developer will get you 90% of the pixels. What does not commoditise is encoding what applications engineering knows about what can actually be built.
Selected work
Every figure below came from a measurement taken before and after. Where a client is under embargo we say so rather than inventing a logo.
Contract seating manufacturer
A contract seating range with nine option groups was sold through a 40-page swatch PDF. Specifiers emailed to ask whether combinations existed; roughly one order in six arrived with a combination the factory could not build, and each one cost a week of renegotiation.
CNC machine tool builder, Rajkot
Every machine quote round-tripped through applications engineering because only they knew which spindle, axis and coolant combinations were valid. Nine days elapsed between enquiry and quote. Competitors quoting in two were winning deals on responsiveness alone.
Textile processing group
Three plants, twelve dashboards each, and a plant manager who could tell you every machine's OEE but not, on a bad shift, which one was actually constraining output. New engineers took six months to learn the material flow.
How we work
Every scene we ship has a published triangle, draw-call and byte budget, tested on a four-year-old mid-range Android — not a workstation.
glTF in, glTF out. Your assets leave with you, and the conversion pipeline is documented well enough to run without us.
A configurator that does not emit a priced, manufacturable, validated SKU is a toy. Rules engine first, shaders second.
The configurator, the AR view, the print catalogue and the shop-floor twin come from one source of truth or they will drift apart.
Insights
Engineering write-ups, including the parts that went badly.
Every scene we deliver carries a triangle count, a draw-call count, a texture-memory figure and a p75 frame rate measured on a four-year-old Android. Here is why that list is the contract, and what happens on the projects that refuse one.
Three.js and a competent developer will get you 90% of the pixels. What does not commoditise is encoding what applications engineering knows about what can actually be built — and that knowledge is usually undocumented and partly contradictory.
A 2.8 billion point E57 registration is an archive, not a product. Everything useful happens in classification, decimation and publishing — and that is the work most scanning quotes leave out.
Tell us the option count, the CAD you already have and the frame budget you need to hit. An engineer reads it and replies with a straight answer — including when the answer is that good photography would serve you better.
We reply to every enquiry within one business day, in your timezone — with a frame budget, not a brochure.