Pricing

Numbers, not a form

Eleven of the twenty platforms we reviewed put pricing behind a demo request. Here are the bands, in your currency, what drives them, and a calculator honest enough to tell you not to buy.

3: Plans, all priced
2 weeks: Fixed-price feasibility sprint
0: Lock-in — source always handed over
1 day: To a straight answer

Launch

One product family, one storefront

$550 / month

Setup from $10,000

For a first configurator on a live storefront. One product family, one commerce integration, our asset pipeline and the budget discipline that goes with it.

Up to 3 configurable product families
1 commerce integration (Shopify, Woo, Magento, commercetools)
Rule graph with up to 80 constraints
AR: USDZ + Scene Viewer generated automatically
50,000 configurator sessions / month
Frame budget published and enforced in CI
Email support, next business day
Digital twin
Reality capture
On-premise deployment

Talk about Launch

Most common

Scale

Multi-product catalogues and dealer networks

$1,700 / month

Setup from $28,000

For catalogues, dealer networks and ERP-connected quoting. Unlimited product families, CPQ-grade rules and automated catalogue rendering.

Unlimited configurable product families
Unlimited commerce, ERP, PLM and CRM integrations
Unbounded rule graph with versioning and staged rollout
Automated variant rendering for catalogue and DAM
Dealer portal with regional pricing and permission tiers
500,000 configurator sessions / month
Real-user frame-timing dashboard
Shared Slack channel, 4-hour response
Reality capture retainer
On-premise deployment

Talk about Scale

Industrial

Twins, capture programmes and regulated environments

$3,800 / month, from

Setup from $56,000

For digital twins, capture programmes and regulated environments. Everything in Scale, plus telemetry, survey work and deployment inside your own infrastructure.

Everything in Scale
Digital twin with OPC-UA / MQTT / Modbus telemetry binding
Reality capture retainer — drone and terrestrial
On-premise or private-cloud deployment
Change-controlled scene registry for regulated sites
Discrete-event layout modelling
Named engineer, 1-hour response, quarterly on-site

Talk about Industrial

Prices exclude local sales tax, VAT or GST. Annual billing shown; monthly adds 15%. Every plan includes the source. Sales tax varies by state and is added at invoice. Shown in USD, converted from a USD baseline at a fixed rate — indicative, not a quotation.

Feasibility Sprint

$5,500 fixed

Two weeks, one real product through the whole pipeline, with a go / no-go and no obligation to continue.

Capture day

$1,400 / day

Drone or terrestrial capture with ground control, registration and publication included.

Rules workshop

$2,800

Two weeks with your applications engineers, producing a versioned constraint graph you own.

Render batch

$0.100 / image

Path-traced variant renders at catalogue quality, priced per image above the plan allowance.

Additional sessions

$0.007 / session

Configurator sessions above the plan allowance, billed monthly in arrears.

Source handover

Included

Always included, on every plan. The assets, the rule graph and the application source are yours.

ROI calculator

Put your own numbers in

Every assumption is editable, because every one of them is arguable. Enter figures where the investment does not pay and it will say so — that is the point of publishing it.

Your numbers

Everything here is editable, including the assumptions — because every one of them is arguable and you should be able to see what happens when you disagree with us.

Configurable SKUs / variants in the range

Product page sessions / month

Current conversion rate %

Average order value

Current return rate %

Cost per photographed variant

Variants photographed per year

Engineering hours / month on manual quoting h

Loaded engineering cost / hour

Annual platform + amortised setup cost $

Annual benefit

$402k

Margin on incremental conversion $359k

22% lift, 42% gross margin

Returns avoided $23k

192 orders, 30% of value each

Photography displaced $5.1k

182 variants not shot

Engineering hours released $15k

702 hours a year

Annual cost: $27k
Net year one: $375k
First-year ROI: 1390%
Payback: 1 mo

This pays back quickly At these numbers the investment returns itself in about 1 months. The dominant line is usually the one you were least expecting — check which one it is before you build the business case on it.

This calculator will tell you the investment does not pay back if you enter numbers where it does not. Categories with low AOV, low return rates and few variants are usually better served by good photography — we will say so on the call.

Engagements

How projects usually start

Feasibility Sprint

2 weeks

Fixed price

We take one real product — your worst CAD assembly, not the easy one — through the whole pipeline and put it on a phone. You get the frame budget, the honest triangle count and a go / no-go.

Configurator Launch

8–14 weeks

From $85,000

A production configurator on your storefront: rules, pricing, BOM emission, AR, analytics and the CMS handover so your team owns it afterwards.

Capture Programme

4–10 weeks

Per site

Drone and terrestrial capture of a site or plant, registered to survey accuracy, published as a streamable cloud and a clean mesh for downstream use.

Twin Rollout

12–20 weeks

From $150,000

A live digital twin of one line or plant, wired to your existing OPC-UA / MQTT infrastructure, with the what-if layout model your ops team will actually use.

Questions

The ones that come up every time

Why is setup a large one-off?

Because the rule graph and the asset pipeline are the expensive parts and they are built once. If a vendor quotes a low setup and a high monthly, ask what happens to the rules — usually the answer is that they stay in the vendor's head.

What happens if we leave?

You export. The assets are glTF, the rule graph is JSON in your git repository, and the application source is yours from day one. We would rather you stayed because it works.

Do you charge per render?

Only above the plan allowance, at $0.10 an image. Cached variants that have already been rendered do not re-bill.

Can we self-host?

On the Industrial plan, yes — including fully air-gapped. On Launch and Scale the pipeline runs on our infrastructure, which is what keeps those prices where they are.

What is not included?

Physical sample photography for material capture, third-party licences (CAD kernels where required), and connectivity work inside your plant network. We quote those separately rather than burying them.

Is there really a fixed-price way to test this?

Yes — the Feasibility Sprint — a fixed fee, two weeks, your hardest product. It ends in a go or a no-go, and we have recommended no-go often enough that it is a real option.

Not sure which plan, or whether any of them?

Tell us the catalogue size, the option count and the systems it has to talk to. We will point at a plan, or tell you that photography and a good 2D page would serve you better.

Book a demo Try the configurator

We reply to every enquiry within one business day, in your timezone — with a frame budget, not a brochure.