4,860 chair configurations, zero photographed
A contract seating range with nine option groups was sold through a 40-page swatch PDF. Specifiers emailed to ask whether combinations existed; roughly one order in six arrived with a combination the factory could not build, and each one cost a week of renegotiation.
- 0
- Unbuildable orders
- 41%
- More specifier enquiries
- 9 kg
- Swatch books retired per rep