Skip to content
3D.MBA

Use cases

Fourteen jobs, not fourteen features

Nobody buys a rendering engine. They buy a shorter quote cycle, a shutdown that does not overrun, or a return rate that stops eating the margin. These are the jobs, with the numbers we have measured against them.

14
Documented use cases
4
Job families
16
Industries served
2 weeks
To a go / no-go
Search
Category
Industry
14 of 14
Build

Factory digital twin

The floor, rendered live, with the constraint visible from across the room.

A plant manager has twelve dashboards, four SCADA screens and a whiteboard. Finding the constraint on a bad shift means correlating all of them, and the answer arrives after the shift is over. New engineers take months to learn which machine feeds which.

31%
Faster fault localisation
< 400 ms
Telemetry latency
6 weeks
Onboarding time cut to 2
ManufacturingAutomotive & mobilityEnergy & utilitiesPharma & life sciences
Read the use case
Sell

Online product configurator

Every variant available, none of them photographed.

A product with nine option groups has thousands of valid configurations. You photograph six of them, and the other twenty-five thousand exist only as a dropdown and a customer's imagination. Returns follow.

34%
Median add-to-cart lift
22%
Fewer returns
0
Unbuildable orders reaching the floor
Furniture & interiorsAutomotive & mobilityElectronics & devicesApparel & footwearJewellery & luxury
Read the use case
Sell

Capital equipment quoting

Nine-day quote cycles become nine minutes, and the factory stops rejecting orders.

A machine quote goes from sales to applications engineering to production planning and back, because only the last group knows which option combinations are actually buildable. Nine days later the customer has bought something else.

9 days → 9 min
Quote cycle
$4.9M
Change orders avoided, year one
3.1×
Quotes issued per engineer
ManufacturingEnergy & utilitiesPackaging & printAgritech & land
Read the use case
Capture

As-built survey & retrofit

Find the clash in the model, not during the shutdown.

The drawings are from 1998 and three retrofits ago. The new skid arrives, and the pipe run it was designed around moved 400 mm in 2011. The shutdown extends by four days and everyone blames the drawings.

±18 mm
Survey accuracy with control
48 h
Scan to registered cloud
11
Median clashes found pre-fabrication
Energy & utilitiesConstruction & AECPharma & life sciencesManufacturing
Read the use case
Capture

Drone survey & asset inspection

Twelve hectares a day, without anyone on a rope.

Inspecting a stack, a solar field, a transmission line or a quarry face means rope access, scaffolding or a shutdown — and produces a PDF of photographs nobody can measure.

12 ha/day
Survey rate
±20 mm
RTK positioning
0
Rope-access days for routine inspection
Energy & utilitiesConstruction & AECMining & aggregatesAgritech & landLogistics & warehousing
Read the use case
Sell

AR try-in-your-space

The cheapest return prevention there is.

Furniture, appliances and fixtures get returned because they did not fit, or because the colour read differently in the customer's room. Both are answerable before purchase and neither is answered by a photograph.

22%
Lower return rate on AR-viewed SKUs
2.4×
Time on product page
900 ms
USDZ generation, then cached
Furniture & interiorsElectronics & devicesRetail & ecommerceJewellery & luxury
Read the use case
Operate

Field service & maintenance

The right part, the first time, without a phone call to the one person who knows.

A technician on site needs a part number for a machine built in 2014 with three subsequent modifications. The parts manual is a PDF of an exploded view that does not match the machine in front of them.

41%
Fewer wrong-part dispatches
28 min
Average time saved per call
100%
Serial-accurate documentation
ManufacturingEnergy & utilitiesMedical devicesLogistics & warehousing
Read the use case
Operate

Operator training & safety

Learn the line before you stand next to it.

New operators learn on live equipment, supervised by someone whose actual job is running the line. Safety-critical procedures get taught once, in a room, with a slide deck.

6 → 2 weeks
Time to competence
100%
Auditable completion records
0
Live-equipment training incidents
ManufacturingEnergy & utilitiesPharma & life sciencesMining & aggregates
Read the use case
Build

Line & layout planning

Argue about the layout with throughput numbers instead of opinions.

Moving a cell is a six-figure decision argued from a 2D AutoCAD plan and a strongly held belief. The throughput consequence is discovered after the concrete is cut.

17%
Median throughput gain modelled
3 days
Scenario turnaround, was 6 weeks
±25 mm
Clearance verified against as-built
ManufacturingAutomotive & mobilityLogistics & warehousingPackaging & print
Read the use case
Sell

Room & interior planner

Design the room, price the room, order the room.

A kitchen quote takes three studio visits and a designer's afternoon in a desktop tool the customer cannot see. Half the configurations drawn are not manufacturable at the sizes drawn.

3 → 1
Studio visits per sale
26%
Higher average order value
0
Unmanufacturable orders
Furniture & interiorsConstruction & AECRetail & ecommerce
Read the use case
Sell

Automated catalogue & CGI

Sixty thousand product images nobody photographed.

A seasonal catalogue means a studio booking, physical samples that do not exist yet, a photographer, a retoucher, and a six-week lead time — repeated when a colourway changes.

6 weeks → 2 days
Catalogue turnaround
61M
Variant renders served from cache
72%
Lower cost per image
Furniture & interiorsApparel & footwearRetail & ecommerceJewellery & luxuryElectronics & devices
Read the use case
Operate

Warehouse & logistics twin

Watch the pick paths, then fix the slotting.

Slotting decisions are made in a WMS spreadsheet. The consequence — pickers walking 14 km a shift, congestion at aisle ends, AMRs deadlocking at a crossing — is invisible until someone complains.

23%
Reduction in walking distance
14%
More picks per hour
6
AMR deadlock points designed out
Logistics & warehousingRetail & ecommerceManufacturingPharma & life sciences
Read the use case
Capture

Construction progress tracking

Compare what was built against what was drawn, weekly.

Progress claims are argued from photographs and a percentage somebody estimated on site. Rework is discovered when the next trade cannot start.

Weekly
Verified progress cadence
9 days
Median earlier defect detection
±25 mm
Variance detection threshold
Construction & AECEnergy & utilitiesLogistics & warehousing
Read the use case
Sell

Medical device & anatomy visualisation

Show the mechanism of action without a cadaver lab.

A surgical device is sold by explaining what it does inside a body. That explanation currently happens with a plastic model on a conference table, or a video that cannot be paused where the surgeon wants.

3.4×
Longer engagement at congress
100%
Claims traceable to file
0
Cadaver-lab hours for basic training
Medical devicesElectronics & devices
Read the use case

Four families

How the work groups up

Sell

Turning a catalogue into something a customer can build and buy.

Build

Making the factory floor faster, safer and easier to change.

Capture

Getting the physical world into a model you can trust.

Operate

Running, maintaining and training on assets that already exist.

Bring us the product you were told could not be configured.

Tell us the option count, the CAD you already have and the frame budget you need to hit. An engineer reads it and replies with a straight answer — including when the answer is that good photography would serve you better.

Book a demoTry the configurator

We reply to every enquiry within one business day, in your timezone — with a frame budget, not a brochure.