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Sell

Capital equipment quoting

Nine-day quote cycles become nine minutes, and the factory stops rejecting orders.

For: Industrial sales engineers, application engineers, dealers

9 days → 9 min
Quote cycle
$4.9M
Change orders avoided, year one
3.1×
Quotes issued per engineer

The problem

A machine quote goes from sales to applications engineering to production planning and back, because only the last group knows which option combinations are actually buildable. Nine days later the customer has bought something else.

What we do about it

The rule graph encodes what applications engineering knows. The sales engineer configures live in front of the customer, sees the price and lead time move, and hits a hard stop on invalid combinations instead of finding out three weeks later.

How the work runs

  1. 1

    Extract the tribal knowledge

    Two weeks of workshops with applications engineering, turning 'you can't do that with the high-speed spindle' into constraints.

  2. 2

    Price and lead-time model

    Option deltas, volume breaks, regional pricing and the lead-time arithmetic that changes with every long-lead component.

  3. 3

    Quote artifacts

    PDF quote, layout drawing, rendered stills and the ERP payload all generated from the same configuration.

  4. 4

    Dealer rollout

    Regional pricing, language and permission tiers so dealers quote inside your rules, not around them.

The objection we hear most

“Our rules change monthly.”

Good — that is why they belong in a versioned graph your applications engineers edit, rather than in a spreadsheet three people maintain and one person understands.

Proof

Where we have done this

Bring us the product you were told could not be configured.

Tell us the option count, the CAD you already have and the frame budget you need to hit. An engineer reads it and replies with a straight answer — including when the answer is that good photography would serve you better.

We reply to every enquiry within one business day, in your timezone — with a frame budget, not a brochure.