Industry

Automotive & mobility

Vehicle configurators, dealer tools and plant twins.

JTSTEPAlias / VREDglTFUSD

2.8×: Accessory attach rate in configured journeys
0: Dealer orders rejected by build rules
±3 ΔE: Colour match to physical panel

Trim and accessory configurators, dealer showroom experiences and body-shop digital twins for OEMs and tier-one suppliers.

Automotive invented the online configurator and still sets the bar for it. We work at both ends: the customer-facing vehicle and accessory configurator, and the plant twin on the other side of the same product data. JT and STEP ingest, strict brand colour management, and dealer-specific pricing tiers.

What we usually walk into

Accessory catalogues that cannot show fitment on the customer's trim
Dealer configurators drifting from factory build rules
Body-shop line changes argued from 2D layouts
Colour approval cycles between marketing and paint engineering

From the field

An accessory range for a two-wheeler OEM went live with fitment rules per variant — the dealer network stopped ordering parts that do not fit the bike in the showroom.

How the work usually starts here

Online product configurator

Every variant available, none of them photographed.

Factory digital twin

The floor, rendered live, with the constraint visible from across the room.

Line & layout planning

Argue about the layout with throughput numbers instead of opinions.

Automated catalogue & CGI

Sixty thousand product images nobody photographed.

Case studies

Work in automotive & mobility

Two-wheeler OEM accessory division · 2026

Dealers stopped ordering parts that do not fit

A 240-part accessory range across nine motorcycle models, sold from a printed catalogue with fitment tables. Dealers routinely ordered parts that did not fit the variant in their showroom, and returns ran at 18%.

18% → 3%: Accessory return rate
2.8×: Attach rate in configured journeys
3 weeks: 240-part asset pipeline, was 3 months

Bring us the product you were told could not be configured.

Tell us the option count, the CAD you already have and the frame budget you need to hit. An engineer reads it and replies with a straight answer — including when the answer is that good photography would serve you better.

Book a demo Try the configurator

We reply to every enquiry within one business day, in your timezone — with a frame budget, not a brochure.