Industry

Furniture & interiors

Modular ranges where photography is combinatorially impossible.

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34%: Add-to-cart lift
22%: Fewer returns on AR-viewed SKUs
6 weeks → 2 days: Catalogue turnaround

Configurators, room planners and automated CGI catalogues for furniture brands, contract suppliers and kitchen studios.

Furniture is the canonical configurator category: a modest option set produces thousands of variants, the customer's real question is 'will it fit and does the colour work in my room', and returns are brutally expensive. One asset pipeline covers the configurator, the room planner, the AR view and the catalogue.

What we usually walk into

Six photographed variants standing in for twenty-five thousand
Returns driven by scale and colour surprises
Six-week catalogue production per season
Studio quotes that take three visits and a designer's afternoon

From the field

A contract seating brand replaced a 40-page swatch PDF with a configurator; specifiers now send buildable BOMs instead of emails asking whether a combination exists.

How the work usually starts here

Online product configurator

Every variant available, none of them photographed.

AR try-in-your-space

The cheapest return prevention there is.

Room & interior planner

Design the room, price the room, order the room.

Automated catalogue & CGI

Sixty thousand product images nobody photographed.

Case studies

Work in furniture & interiors

Contract seating manufacturer · 2025

4,860 chair configurations, zero photographed

A contract seating range with nine option groups was sold through a 40-page swatch PDF. Specifiers emailed to ask whether combinations existed; roughly one order in six arrived with a combination the factory could not build, and each one cost a week of renegotiation.

0: Unbuildable orders
41%: More specifier enquiries
9 kg: Swatch books retired per rep

Modular kitchen retailer · 2024

Three studio visits became one

A kitchen quote took three studio visits and a designer's afternoon in a desktop tool the customer never saw. Around a third of plans drawn were not manufacturable at the sizes drawn, discovered at the factory.

3 → 1: Studio visits per sale
26%: Higher average order value
0: Unmanufacturable plans reaching the factory

Bring us the product you were told could not be configured.

Tell us the option count, the CAD you already have and the frame budget you need to hit. An engineer reads it and replies with a straight answer — including when the answer is that good photography would serve you better.

Book a demo Try the configurator

We reply to every enquiry within one business day, in your timezone — with a frame budget, not a brochure.